Zee5 is debuting HiPi as the most recent entrant within the rising world of short-video platforms to fill the hole left by TikTok after it was banned by the federal government. The brand new platform, which is touted to be “made for an Atmanirbhar Bharat” (self-reliant India), is geared toward content material creators in India. The announcement of the HiPi platform comes amid the ban on China’s TikTok that the federal government made public on Monday, together with 58 different apps from Chinese language corporations. The TikTok ban has created house for Indian corporations and builders to convey new short-video sharing choices.

The Zee5 app will supply entry to the HiPi platform upon its launch that’s set to happen earlier than July 15. “The identify HiPi comes from the imaginative and prescient of a youthful and carefree planet the place everybody can categorical themselves with freedom and confidence,” the corporate stated in a press observe.

Particulars of the brand new app haven’t been shared. Nonetheless, screenshots shared formally present that the brand new platform would require a registration to let customers view and share their movies. This means that the expertise could be a bit completely different from the Chinese language platform because it allowed customers to observe uploaded content material and seek for new movies with none prior registration or register.

The timing of the HiPi debut is fascinating as TikTok is inaccessible in India at the moment stage due to the ban imposed by the federal government earlier this week. Having stated that, HiPi will not be the one Indian resolution in opposition to TikTok. We have already got Bolo Indya, Chingari, Mitron, and Roposo as a number of the homegrown competitors in opposition to the app that had over 20 crore Indian customers.

 

Owned by Zee Leisure Enterprises, Zee5 is already touted to have over 1.25 lakh hours of on-demand content material — together with over 100 stay TV channels. The app was up till now competing in opposition to over-the-top platforms reminiscent of Amazon Prime Video, Netflix, and SonyLIV. Nonetheless, the transfer of enabling video sharing and permitting people to begin creating content material would convey it within the race that already has large gamers together with Facebook, Instagram, and YouTube.

Within the latest previous, Zee5 provided its free access to prospects of Jio Fiber, Airtel, and Vodafone Idea. The app additionally lately added over 4,000 free hours of kids-focussed content material via Zee5 Kids in 9 languages, specifically English, Hindi, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam, and Bhojpuri. Moreover, it noticed a significant increase in interest within the nation in the course of the early interval of the coronavirus lockdown.


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