Written by Ganesh Setty, CNN

Milton Glaser, co-founder of New York Journal and famed graphic designer behind the “I ♥ NY” brand, has died, based on the journal.

Glaser died Friday on his 91st birthday, the magazine’s obituary says. His spouse, Shirley Glaser, informed The New York Instances the reason for loss of life was a stroke and that he additionally suffered from renal failure. She couldn’t be instantly reached for remark by CNN.

“On behalf of the household of New York, my ideas are with Milton’s family members right now, particularly his spouse Shirley. We misplaced a superb designer and nice New Yorker,” mentioned New York Gov. Andrew Cuomo in a press release to CNN.

 A street vendor holds up an "I ♥ NY" t-shirt in 2009.

A avenue vendor holds up an “I ♥ NY” t-shirt in 2009. Credit score: George Rose/Getty Photographs

Born in 1929, Glaser bought his begin in design at New York Metropolis’s Cooper Union for the Development of Science and Artwork. He then went on to launch Push Pin Studios in 1954 with a number of former classmates, which “exerted a strong affect on the path of world graphic design,” based on Glaser’s web site.

By 1968, Glaser based New York Journal with Clay Felker, and served as president and design director till 1977.

Glaser is probably greatest identified for designing the enduring and ubiquitous “I ♥ NY” brand. It was created in 1977 to advertise tourism in New York State amid town’s spate of crime, notorious blackout, and widespread financial hardship.

His idea sketch, rapidly scribbled in pink on a paper envelope, is a part of the Metropolitan Museum of Artwork’s everlasting assortment.

Earlier than that, Glaser gained widespread approval for a 1960s psychedelic poster for Bob Dylan’s “Biggest Hits” album.

Glaser's fame grew with this poster for a Bob Dylan album in the 1960s.

Glaser’s fame grew with this poster for a Bob Dylan album within the 1960s. Credit score: Michael Ochs Archives/Getty Photographs

Past his most well-known designs, Glaser’s work is featured in everlasting collections on the MoMA, the Israel Museum in Jerusalem, and the Nationwide Archive and Smithsonian Institute in Washington DC, amongst others.

Glaser was the one graphic artist to have had one-man reveals at each the Centre Georges Pompidou in Paris and the Museum of Fashionable Artwork in New York, based on the Nationwide Endowment of the Arts.

He acquired the Nationwide Medal of Arts in 2009.

Glaser designed Brooklyn Brewery labels

Glaser designed Brooklyn Brewery labels
Credit score: Mike Lawrie/Getty Photographs North America/Getty Photographs

Newer designs included the Brooklyn Brewery label and the poster for season 7 of “Mad Men.”

“Milton Glaser’s work is in every single place: in logos in your grocery store, on posters you see from the sidewalk, and within the identification of New York itself,” the journal’s editors wrote in a press release. “To not point out in your screens and in your mailbox, within the cowl brand that he drew for the primary challenge of New York Journal: It is so sturdy that we nonetheless use it 52 years later. A lot of our journal’s DNA encodes Milton’s concepts, visible intelligence, and New York sensibility. We’re unhappy to listen to that he is gone — however what an enormous life he lived.”